Drake Related and Shopify Collective: Elevating Brand Collaborations with Ease

By Irene Daraman Written by Irene Daraman Expertise: Technology, Learning, and Money Title: - Author and Freelance Writer Education: - Bachelor of Science in Nursing, University of La Salette Work Experience: - Registered Nurse with 10+ years of experience in BPO and healthcare industries - Management position in a Fortune 500 company, driving operational excellence and exceeding targets - Designing and implementing business plans and strategies to promote the attainment of goals, including financial (money matter), technology, and internal learning and development - Patient care coordinator in a California-based private practice - Experience as a personal injury medical records reviewer and demand letter writer in a Texas law firm - 5+ years of content/article writing experience, delivering engaging and informative pieces across various domains About: I am a Registered Nurse with 10+ years of experience in BPO and the healthcare industry. With a specialization in public and community nursing, I possess a deep understanding of patient care. Currently working in a management position at a Fortune 500 company, where I drive operational excellence and exceed targets. I am responsible for using technology at work, and driving learning and development. I am an expert in technology, learning, and money related topics from my corporate work experience. Public Profiles: https://www.linkedin.com/in/irene-daraman-496a94152/ https://www.facebook.com/profile.php?id=100094593561818
Updated on August 17, 2023

Drake Related is one pioneering venture that stands out in the dynamic realm of modern commerce. This visionary project merges the creative genius of Drake, the globally renowned artist, with the prowess of Shopify Collective, a leading e-commerce platform. The convergence of artistry and business has birthed unique collaborations that reshape how brands interact with their audiences. This innovative partnership has not only transformed brand collaborations but also redefined the way artists and entrepreneurs join forces to reach new heights.

official website of Drake- Related

What is Drake Related?

Drake Related is a groundbreaking platform that brings together different brands and artists in a really cool way. It’s not like a regular website – it’s super interactive, more like walking through Drake’s fancy mansion in Toronto, Canada, called “The Embassy.” This special design mixes perfectly with Shopify Collective, a tool that helps businesses stand out online.

Imagine it like this: Drake’s creative ideas and Shopify’s tech skills combine to create a place where creativity and teamwork are super important. It’s not just a website, it’s an exciting experience where brands and artists come together to do awesome things. This is all about Drake’s cool thinking and Shopify’s digital smarts working together for amazing collaborations.

Drake- Related Messy Virtual Mansion

The messy virtual mansion offers a genuine real-life experience while navigating the website. Let’s take a quick online tour of Drake Related’s virtual mansion and see what’s inside! Enter through the front, navigate the studio, relax in the lounge, enter the bedroom and studio, catch a glimpse inside the closet, explore El Chico Studios, soar above Air Drake, take a dip in the pool, play basketball on the court, and conclude your journey by exploring the garage.

How did Drake partner with Shopify?

The partnership between Drake and Shopify Collective materialized as a testament to their shared commitment to innovation. Recognizing the potential of uniting artistic brilliance with cutting-edge commerce, Drake and Shopify joined forces to forge a new path in the world of brand collaborations. By leveraging Shopify’s robust infrastructure and Drake’s creative influence, they gave rise to Drake Related, a platform that amplifies the voices of both established and emerging brands.

When did Drake Related launch?

In 2011, Drake kickstarted his own record label called October’s Very Own (OVO), and then in 2012, he opened up his OVO Shopify store. But that’s not all – Drake’s not one to slow down. He’s proven himself as a true entrepreneur by launching luxury scented candles under Better World Fragrance House in 2020. And don’t forget NOCTA, his epic collaboration with Nike that sells out faster than you can blink.

Now, here comes the exciting part. Drake Related is like the central hub where all these cool projects come together. It officially made its grand debut in the digital world in 2021, catching the attention of both the creative and business crowds. Since then, it’s been earning heaps of praise for shaking up how brands team up and work together.

The Embassy Mansion of Drake

The Significance of Drake-Related Hub in Unifying Ventures

Drake Related serves as a hub of innovation, uniting ventures across industries and fostering a sense of collective purpose. This hub creates an environment where brands can seamlessly connect with artists and vice versa, breaking down barriers that traditionally separated these two realms. By erasing these divisions, Drake Related catalyzes the emergence of unique and impactful new collaboration that captivate audiences and drive business growth.

How does Drake Related enhance brand collaborations?

Drake Related transcends the conventional notions of brand collaborations by infusing them with authenticity and artistry. The platform allows brands to tap into Drake’s creative energy, enabling them to craft narratives that resonate deeply with consumers. This emotional connection enhances brand loyalty and amplifies the reach of the collaborative efforts.

How does Drake Related simplify logistical challenges?

One of the most notable features of Drake Related is its ability to streamline the often intricate logistical aspects of brand collaborations. From supply chain management to product launches, the platform’s integrated tools and resources alleviate the operational burden on brands, allowing them to focus on what they do best: creating exceptional products and experiences. Now, you can easily ship from United States to different parts of the world, like Chad, South Korea, Paraguay, Peru, and many more. 


What brands collaborated successfully in Drake Related?

Several brands have harnessed the power of Drake Related to forge successful collaborations that leave a lasting impact. here’s a list of some successful brand collaborations within the Drake Related universe:

  1. October’s Very Own (OVO) – Drake’s own record label and lifestyle brand that has collaborated with brands like Nike, Jordan, and Clarks.
  2. Better World Fragrance House – A line of luxury scented candles that Drake launched in 2020, which currently making its retail play to Harrods in the United Kingdom.
  3. Defective Garments Collaboration- Renowned rapper’s official website, Drake Related, partners uniquely with Defective Garments, infusing freshness and nostalgia. Together, they upcycle Nike garments, following prior successes like Elder Statesman, Funboy, and Krink. Their newest project, an engaging collection of items, puts a fresh spin on Nike NOCTA with Defective’s unique style of taking things apart, highlighting eco-friendly craftsmanship and family backing, which has been celebrated on Instagram.

These collaborations showcase Drake’s ability to blend his creative vision with different brands, resulting in unique and successful products that resonate with fans and consumers.

How to collaborate in Drake-Related

If you’re looking to collaborate with or have your products associated with Drake or his brand, there are several steps you can take to potentially make that happen. Keep in mind that this process might vary depending on the nature of your products and the specific type of collaboration you’re seeking. Here’s a general guide:

Research and Understand: Familiarize yourself with Drake’s brand and past collaborations to tailor your approach.

  • Identify Contact: Find the right person or team responsible for collaborations with Drake.
  • Craft Compelling Pitch: Create a concise, value-driven pitch that highlights how your products align with Drake’s brand.
  • Highlight Benefits: Clearly outline the mutual benefits of the collaboration for both parties.
  • Show Authenticity: Emphasize the genuine fit of your products and your passion for the collaboration.
  • Negotiate Terms: If there’s interest, negotiate terms, including compensation and usage rights.
  • Promote and Publicize: Once the collaboration is complete, leverage the association for promotion and buzz.

Remember, while these steps offer a simplified guide, each stage requires careful consideration and a strategic approach.

How to contact Drake Related to collaborate? 

Contacting a high-profile individual like Drake for collaboration requires a thoughtful and respectful approach. While I can’t provide you with direct contact information, I can offer you a general outline of steps you can take to initiate contact:

  1. Research Contacts: Identify Drake’s management, agents, or representatives for collaborations. For any inquiries you can also try reaching out to customer service 
  2. Follow Official Channels: Check Drake’s website or social media (Facebook, Instagram, Twitter)  for collaboration guidelines.
  3. Craft Compelling Proposal: Create a concise, creative pitch that aligns with Drake’s brand.
  4. Reach Out Professionally: Contact the identified parties via email or other professional channels.
  5. Respect Privacy: Be respectful of Drake’s time and privacy in your communication.
  6. Persistence: If no response, consider a polite follow-up after some time.
  7. Legal Considerations: Address any legal or intellectual property concerns during the process.

Remember, while reaching out is important, success is not guaranteed. Drake receives numerous collaboration requests, so making your proposal unique, valuable, and aligned with his brand is essential. Always approach the process with professionalism and patience.

Do I need to pay anything?

The costs associated with collaborating with Drake can vary based on factors like the type of collaboration and licensing fees for his brand or music. Negotiations would determine compensation, production, and promotional expenses. It’s important to plan a budget and consult professionals for guidance on financial aspects of the collaboration.

Harley Finkelstein with Shopify logo at the back

Types of collaborations Drake Related has to offer

Drake Related offers a spectrum of collaboration opportunities to cater to diverse brand objectives:

  1. Product Collaborations: Brands and artists unite to craft limited-edition products that showcase a fusion of artistic expression and innovative design.
  2. Virtual Experiences: Collaborations extend beyond physical products, encompassing virtual events, live performances, and immersive digital experiences.
  3. Cause-Driven Campaigns: Brands and artists align to support meaningful causes, leveraging their combined influence to drive positive change.

Where can I obtain discount coupons related to Drake’s brand?

Multiple websites offer authentic coupons with valid promo code for Drake-related items. Use  them to purchase hoodie, hip hop merchandise, etc.. You can check platforms like, Dealspotr.com and  hotdeals.com. to get the best Drake- related coupon code and checkout in one click. You can get a discount as much as 45%, or a free shipping deals. Remember that availability may vary based on your location and the current promotions being offered. Always ensure that you’re using legitimate sources and that any coupons you find are valid and not expired.


In the era of creative entrepreneurship, Drake Related and Shopify Collective have introduced a paradigm shift in brand collaborations. By merging the visionary prowess of Drake with Shopify’s e-commerce excellence, they have constructed a platform that nurtures innovative collaborations. It also simplifies logistical challenges, and expands the horizons of commerce and art. Through Drake Related, the world witnesses a harmonious symphony of artistic expression and business acumen, a testament to the boundless possibilities that emerge when creativity and technology unite. As brands and artists continue to converge on this groundbreaking platform, the future of collaboration shines brighter than ever before.