TikTok Ads - Get Started Advertising on TikTok

By Irene Daraman Written by Irene Daraman Expertise: Technology, Learning, and Money Title: - Author and Freelance Writer Education: - Bachelor of Science in Nursing, University of La Salette Work Experience: - Registered Nurse with 10+ years of experience in BPO and healthcare industries - Management position in a Fortune 500 company, driving operational excellence and exceeding targets - Designing and implementing business plans and strategies to promote the attainment of goals, including financial (money matter), technology, and internal learning and development - Patient care coordinator in a California-based private practice - Experience as a personal injury medical records reviewer and demand letter writer in a Texas law firm - 5+ years of content/article writing experience, delivering engaging and informative pieces across various domains About: I am a Registered Nurse with 10+ years of experience in BPO and the healthcare industry. With a specialization in public and community nursing, I possess a deep understanding of patient care. Currently working in a management position at a Fortune 500 company, where I drive operational excellence and exceed targets. I am responsible for using technology at work, and driving learning and development. I am an expert in technology, learning, and money related topics from my corporate work experience. Public Profiles: https://www.linkedin.com/in/irene-daraman-496a94152/ https://www.facebook.com/profile.php?id=100094593561818
Updated on August 18, 2023

 TikTok Ads have taken the stage in the dynamic world of digital marketing. But these aren’t merely about dance crazes or lip-syncing challenges. TikTok has seamlessly transformed into a potent platform for advertisers to creatively engage with their audience. In this piece, we’ll delve into the captivating realm of TikTok ads, exploring their advantages, costs, profitability, and a comprehensive guide to crafting your own triumphant ad campaigns.

Charlie D' Amelio Tiktok profile

What is TikTok Advertising?

TikTok advertising isn’t just about showcasing products; it’s about crafting experiences. It’s about weaving your brand seamlessly into the captivating content that keeps users hooked. These ads organically blend in, engaging users in a way that feels less like an intrusion and more like an invitation to explore something exciting.

What are the TikTok advertising ad formats?

  • In-Feed Ads:

Seamlessly woven into users’ “For You” feed, In-Feed Ads offer captivating Tiktok video content as viewers scroll. With a span of up to 60 seconds, these ads empower you to include an interactive CTA that guides users to explore further.

  • Branded Hashtag Challenges:

Encourage a surge of user engagement through Branded Hashtag Challenges. By inviting users to create and share content under your unique hashtag, you amplify your brand’s presence and create a sense of community.

  • TopView Ads:

Commandeer immediate attention as users open the TikTok app with TopView Ads. These immersive, full-screen videos guarantee prime visibility and a lasting impression.

  • Branded Effects:

Infuse your brand into users’ creativity by crafting personalized AR effects, stickers, and filters. As users incorporate your unique elements, you foster interaction and strong brand association.

  • Branded Scan:

Bridge the physical and digital realms with Branded Scan. Users scan objects or QR codes, triggering captivating AR experiences tailored to your brand, driving engagement to new heights.

  • In-Feed Video Ads with External Link:

Seamlessly blend your video ad into users’ feeds, complete with a clickable link to guide them toward your preferred online destination.

  • Shop Now:

Elevate browsing to purchasing by enabling users to shop products directly within TikTok. A strategically positioned CTA button guides them through a seamless shopping experience.

  • App Install Ads:

Fuel app downloads by enticing users to install your application right from TikTok through strategically placed CTA buttons.

Please be aware that TikTok’s advertising environment may have evolved since my last update. For the most current and comprehensive information, we recommend exploring TikTok’s official resources and advertising platform.

Why choose TikTok Ads?

Here’s a list of reasons why you should consider choosing TikTok Ads:

  • Prime Demographics: Engage Gen Z and Millennials effectively.
  • Algorithmic Precision: Ads reach resonating users, boosting engagement.
  • Interactive Engagement: Dynamic ads encourage participation.
  • Creative Showcase: Unique storytelling through interactive formats.
  • Emotional Connection: Heartfelt narratives build strong bonds.
  • Cost-Effective: Budget-friendly compared to some platforms.
  • Fresh Audience: Reach new customer bases.
  • Trend Utilization: Ride user-generated trends for visibility.
  • Visual and Bite-Sized: Convey messages succinctly.
  • Authenticity: Build brand trust through genuine content.

In a nutshell, TikTok Ads offer a unique combination of audience reach, interactive engagement, creative storytelling, and cost-effectiveness. This platform holds the potential to breathe fresh life into your marketing strategy and connect your brand with a vibrant community of users.

Bella Poarch Tiktok

How Much Do Ads Cost on TikTok?

When you advertise on TikTok, the cost can change. It works like an auction, where advertisers bid for ad placement. This depends on what you want to achieve with your ads. For minimun campaign-level  you start with at least $50, and for smaller groups, it’s $20. Also, there are ads  bidding strategy, and TikTok Ads Manager that helps you choose the best one for your goals.

  1. CPM (Cost per Mille/Thousand Impressions): Place a bid for every thousand times your ad is shown, maximizing its visibility. TikTok boasts competitive rates, lower than other social media platforms.
  2. oCPM (Optimized Cost per Mille/Thousand Impressions): Ideal for driving conversions and installs. Bid to secure impressions that are tailor-fit for your campaign’s goals.
  3. CPV (Cost per Thousand Views): Pay as viewers watch or engage, elevating your engagement levels effectively.
  4. CPC (Cost per Click): Bid for each click, honing in on users who are more likely to engage with your content.

With these options in hand, craft your TikTok ad strategy for optimum impact. You can check this link for more details. 

Are TikTok Ads Profitable?

Imagine an adventure; TikTok ads are like the roadmap. Your success depends on how well you navigate it. When executed with precision, TikTok ads can turn the tide in your favor. But profitability isn’t a given; it’s a destination reached through a keen understanding of your audience and crafting content that speaks to their hearts.

How Much Can You Make with TikTok Ads?

TikTok ad earnings can vary significantly, depending on your business and ad appeal. Some see substantial returns, while others experience more modest results. You might earn about 2 to 4 cents for every 1,000 ad views, implying around $20 to $40 for a million views. This is a ballpark estimate that showcases the potential. Notably, successful influencers like Charlie D’Amelio rake in a remarkable $17.5 million yearly with 148.7 million followers, highlighting the substantial potential for influencers who craft engaging content aligned with their audience’s preferences. Your earnings hinge on making ads that truly resonate and offer value.

TikTok Ads vs. Facebook Ads

It’s like comparing two exquisite dishes from diverse cuisines. TikTok and Facebook both offer distinct flavors. TikTok boasts the shorter, punchier format, while Facebook gives you a broader canvas. The choice between the two depends on what flavors resonate with your target audience’s palates.

TikTok Ads vs. Instagram Reel Ads

Instagram Reels and TikTok – two siblings with a shared heritage. Both platforms bank on short video formats. Your choice between the two depends on where your audience’s dance moves are grooving. If TikTok’s rhythm aligns with your brand, it’s time to join the dance. But don’t dismiss Instagram Reels if that’s where your audience twirls.

How to Set Up Your TikTok Ads Account

Setting Up Your TikTok Ads Account is easy. Follow this simple steps:

  1. Get Started: Visit TikTok Ads Manager (ads.tiktok.com) and sign up using your TikTok account. If you don’t have one, create it – it’s free!
  2. Business Account: Upgrade your account to a Business Account for better insights. Fill in your business details for a tailored experience.
  3. Ad Account Linking: Connect your TikTok Ad Account to your Business Account. This is your campaign control center.
  4. Payment: Set up your payment method. TikTok accepts credit cards and PayPal.
  5. Ad Campaign Creation: Start crafting your ad campaign. Define your goal and target audience based on unique variables such as age, gender or place. Consider your daily budget, and schedule.
  6. Ad Group and Ad Creation: Organize your ads into groups based on your strategy. Then, create engaging ads within these groups.
  7. Review and Launch: Double-check everything. Once satisfied, hit the launch button.

If you need help in setting it up, you may visit Tiktok user guide.  Remember, it’s all about making a strong start to unlock TikTok’s advertising potential!

Tiktok ad


How to set up a TikTok ad campaign

1. Access TikTok Ads Manager:
  • Start the process by logging into your TikTok for Business account dashboard. If you don’t already have an account, you can create tiktok ads manager account easily. This specialized account grants you access to TikTok’s suite of advertising tools and features.
2. Create a Campaign:
  • Once within the TikTok Ads Manager interface, locate and select the “Campaign” option located in the top menu. Click on this option and proceed to choose “Create.” This action initiates the pivotal process of constructing your ad campaign.
3.  Choose Campaign Objective:
  • Deliberate on the overarching goal you aim to achieve with your campaign. TikTok categorizes objectives into three key realms:
    • Awareness: Aimed at introducing users to your brand or product.
    • Consideration: Focused on stimulating substantial engagement and interactions with your brand.
    • Conversion: Geared towards driving tangible actions, such as product purchases.
4. Name and Budget:
  • Provide a distinct and recognizable name for your campaign. Simultaneously, allocate a specified budget for your campaign—this represents the total amount designated for your advertising efforts. Additionally, indicate whether your ad pertains to specific ad categories, such as housing, employment, or credit.
5. Ad Group Setup:
  • Establish an Ad Group within your campaign framework. Assign an appropriate name to this group. Within the “Placement” settings, exercise control over user interactions by deciding if comments, downloads, and sharing options are enabled for your video ads.
6. Budget and Schedule:
  • Define the daily or lifetime budget for your Ad Group. This value reflects the maximum daily expenditure allocated to this specific ad group. Simultaneously, determine the duration of your campaign—how long your ads will be active. Tailor the schedule by choosing whether your ads will run consistently throughout the day or at specific times based on your target audience behavior.
7. Ad Creation and Submission:
  • Craft your ad by uploading the video, adding a captivating caption, and selecting an identity (display name or brand account). Specify the destination page, which could be your website or an in-app landing. Optionally, set up tracking. Submit the ad for TikTok’s review, typically taking around 24 hours. Once approved, your campaign goes live. Always refer to TikTok’s official resources for accurate guidance.

Best practices for advertising on TikTok

Here are seven best practices for advertising on TikTok to help you create effective and engaging campaigns:

  1. Grab Attention Quickly: Make your TikTok ad  campaign captivating from the start to catch viewers’ interest within the first few seconds.
  2. Showcase Authenticity and Creativity: Embrace genuine and creative content that aligns with TikTok’s unique style and user preferences.
  3. Engage with Trending Challenges: Participate in popular challenges and incorporate trending hashtags to boost user engagement.
  4. Optimize for Mobile Experience: Design your ads to be mobile device-friendly, ensuring they look great and make sense on smaller screens. Take note of the ideal TikTok ad specs and minimum resolution or aspect ratio. 
  5. Leverage Music and Audio: Choose trending or catchy music to enhance the emotional appeal of your ad and resonate with viewers.
  6. Craft Compelling Narratives: Create a captivating story that effectively communicates your brand’s message and values.
  7. Continuously Test and Adapt: Experiment with different elements, formats, and targeting options, and use data to refine your strategy.

Remember to respect the principles of originality and ethical content creation while implementing these best practices for TikTok advertising.

How to Craft Compelling Video Ads

Creating TikTok ads is like composing a symphony in a minute. 

  • Quick Impact: Grab attention fast – start with an eye-catching scene or message.
  • Stay Snappy: Keep it short; 15-60 seconds is the sweet spot.
  • Be Creative: Add fun effects, music, or challenges – show your brand’s personality.
  • Clear Message: Let viewers know what you offer within the first few seconds.
  • Engage Emotions: Make viewers feel something – laughter, excitement, inspiration.
  • Call to Action: End with a clear and easy action like “Follow us” or “Shop now.”
  • Test and Learn: Experiment with different styles to find what works best.
  • Visual Quality: Clear visuals, good lighting, and steady shots matter.
  • Mobile-Friendly: Remember, viewers are on phones – make it easy to watch.
  • Feedback Matters: Listen to comments and adjust based on what people like.

With these simple steps, you’re on your way to creating TikTok ads that shine!

girl checking social media account using phone

How to Optimize Your TikTok Ad Campaigns

Optimization is the heartbeat of success in TikTok advertising. Constantly fine-tune your campaign by analyzing performance data. Adjust targeting, messaging, and budgets based on the rhythm of audience response. A/B testing is your instrument; play it to perfect your tune.

How can you target potential customers?

TikTok Custom Audiences is a smart tool within TikTok Ads that lets advertisers create laser-focused ad campaigns. It’s like finding the perfect audience for your message in a crowded room. Here’s how it rolls:

  1. Hand Over Some Info: Advertisers share certain info, like email lists or special numbers (called MAIDs), with TikTok’s ad system.
  2. Data Matching: TikTok takes this info and finds people in its big user group who match the info. It’s like finding people who like the same books as you in a huge library.
  3. Targeted Ads: Creators can then create certain type of tiktok ad that are a perfect fit for these matched groups. It’s like chatting about a favorite topic with friends who love it too.
  4. Personalized messaging: Custom Audiences also let advertisers send special messages to these groups. It’s like sending a personalized letter to folks who share your interests, making them more likely to join in and enjoy.

Successful TikTok Ad Campaigns

Some brands have aced the TikTok advertising dance. Here are some of the noteworthy TikTok Ad Campaigns:

  • Chipotle’s #Boorito Challenge: Halloween menu item dress-up engaged users organically.
  • Elf Cosmetics’ Eyes, Lips, Face Challenge: Transformations to catchy beats boosted brand engagement.
  • Guess’ #InMyDenim Challenge: Users flaunted denim styles, promoting fashion products.
  • Crocs’ Comfort Challenge: User-generated content highlighted shoe comfort.
  • Gymshark’s Fitness Challenges: Workout challenges fused fitness and product promotion.
  • Fenty Beauty’s Makeup Transformation: Makeup demos showcased product efficacy.
  • NBA’s Dunk Challenge: Iconic dunk imitations combined sports enthusiasm and participation.
  • Burt’s Bees’ Lip Balm Challenge: Lip balm transformations spotlighted product benefits.
  • Ocean Spray’s Fleetwood Mac Challenge: Viral skateboarding video led to brand promotion.
  • Aerie’s Body Positivity Campaign: User videos celebrated real beauty and brand values.

Fenty Ad campaign

Summary – Are TikTok Ads Worth It?

TikTok ads are more than a trend; they’re a symphony of connection with a younger audience. The visual flair, reasonable costs, and potential for high engagement make TikTok an arena worth stepping into. But remember, a successful performance isn’t just about the stage; it’s about your rhythm, the story you tell, and how you resonate with your audience. With the right moves, TikTok ads can undoubtedly be a melody of success that’s truly original.