From Idea to Income: Top Digital Products to Sell in 2023

By Irene Daraman Written by Irene Daraman Expertise: Technology, Learning, and Money Title: - Author and Freelance Writer Education: - Bachelor of Science in Nursing, University of La Salette Work Experience: - Registered Nurse with 10+ years of experience in BPO and healthcare industries - Management position in a Fortune 500 company, driving operational excellence and exceeding targets - Designing and implementing business plans and strategies to promote the attainment of goals, including financial (money matter), technology, and internal learning and development - Patient care coordinator in a California-based private practice - Experience as a personal injury medical records reviewer and demand letter writer in a Texas law firm - 5+ years of content/article writing experience, delivering engaging and informative pieces across various domains About: I am a Registered Nurse with 10+ years of experience in BPO and the healthcare industry. With a specialization in public and community nursing, I possess a deep understanding of patient care. Currently working in a management position at a Fortune 500 company, where I drive operational excellence and exceed targets. I am responsible for using technology at work, and driving learning and development. I am an expert in technology, learning, and money related topics from my corporate work experience. Public Profiles:
Updated on August 4, 2023

For entrepreneurs, selling digital products offers advantages like higher profit margins, scalability, and a global reach. In this article, we’ll explore the best online products to sell in 2023 and guide you on creating engaging online items. Additionally, we’ll share creative marketing ideas and free platforms to help you kickstart your digital business journey.

Selling digital goods online girl on ipad

Why Sell Digital Products?

The rise of the metaverse, as highlighted by JPMorgan’s study, has led to an astounding $54 billion in annual spending on online goods, with projections soaring to $74 billion by 2025. Embracing this trend, the number of digital buyers worldwide reached 2.14 billion in 2021, compared to 1.66 billion in 2016, and it’s only expected to grow further, particularly in the flourishing U.S. online retail market. Get ready to explore the realm of possibilities and turn your ideas into income in the dynamic world of digital entrepreneurship. Here’s a quick list of the benefits you can enjoy when you venture into selling digital products:

  1. Low-to-Zero Initial Cost
  2. High Flexibility and Control Over Your Business
  3. High-Profit Margins and Leveraged Income Opportunities
  4. Easy to Scale
  5. Unique Creations Aligned with Your Passion
  6. Convenient For You and Your Customers

Is digital products more profitable than physical products?

The profitability of digital versus physical products depends on various factors. Digital products often boast higher profit margins due to minimal production and distribution costs. Additionally, they offer scalability and global reach. However, physical products can excel in niche markets and offer tangible experiences that some customers prefer. Choose wisely based on your business goals!

Are digital products a great way to generate passive income?

Utilizing digital products as a passive income source is a smart approach. With low production costs and scalability, you can reach a global audience. Automation simplifies payment and product delivery, eliminating the need for inventory management. Diverse options like e-books, courses, and software offer opportunities to generate income. However, success relies on investing in quality content and effective marketing to stand out amidst competition. Emphasizing customer needs ensures sustainable income streams. Embrace the digital world for lasting financial benefits, leveraging efficient inventory-free operations and strategic marketing techniques.

What Are the Most Promising Digital Products?

Starting an online business is thrilling yet challenging. The virtual world presents abundant opportunities for startups. Diverse digital products await, ready to engage a broad audience and establish your presence.

  1. Online Courses: Comprehensive learning materials on various topics and skills.
  2. eBooks: Digital pdf books or digital files covering a wide range of subjects and genres.
  3. Software: Applications and tools to simplify tasks or enhance productivity.
  4. Templates: Ready-made designs for presentations, websites, and more.
  5. Digital Art: Original illustrations, stock icons, photographs, and designs for creative projects.
  6. Video Tutorials: Instructional videos guiding viewers through different processes.
  7. Music and Audio: Royalty-free music tracks, sound effects, and audiobooks.
  8. Mobile Apps: Applications designed for smartphones and tablets.
  9. Photography Presets: Filters and presets for enhancing photographs.
  10. Webinars: Live or pre-recorded web-based seminars on specific topics.

With passion and a customer-centric approach, your startup can thrive in the dynamic digital landscape. Embrace digital goods for success in this exciting journey.

software is a good digital good to sell online, software developer

Quick Steps on How to Create Engaging Digital Goods

Crafting captivating e-products is an exhilarating journey. In this guide, we’ll explore six user-focused steps to create engaging goods that connect with your audience and lead to resounding success.

  1. Understand your audience- Dive deep into their desires, preferences, and pain points using thorough research and valuable feedback. Discover the social media platforms where they thrive the most, such as Facebook, TikTok, Instagram, and more. Connect with your target market effectively and build meaningful relationships.
  2. Set Precise Objectives– Define the purpose and tangible goals of your online product, guiding its development towards desired outcomes.
  3. Prototype and Refine– Create an interactive prototype to gather user feedback, refining design and functionality based on real-world insights.
  4. Prioritize User Experience- Create an intuitive, visually appealing interface that attracts and retains users, fostering deeper engagement.
  5. Optimize for Mobile- Ensure flawless functionality across various devices, enhancing accessibility and user satisfaction.
  6. Continuously Enhance-Monitor user behavior, incorporate feedback, and iteratively improve your online goods to meet evolving user expectations.

Follow these steps to develop digital products that captivate your audience, foster engagement, and achieve success in the competitive digital landscape. Let the journey of innovation and excellence begin!

Top 2023 Profitable Digital Product Ideas

Best digital goodsto sell online in 2023:

  1. Interactive Virtual Events
  2. AI-Powered Personalization
  3. NFT Art and Collectibles
  4. AR Commerce Experiences
  5. Voice-Activated Apps
  6. Blockchain-Based Services
  7. Custom Digital Merchandise
  8. Digital Fitness and Wellness
  9. Cybersecurity Solutions
  10. Metaverse Real Estate

Stay ahead with these trending products in 2023!

Top online Products to Sell on Etsy

Etsy is a popular platform for selling unique items, including digital products. Here are top digital products to sell on Etsy:

  1. Printable Artwork
  2. Digital Planner Inserts
  3. SVG Files
  4. Digital Clipart and Illustrations
  5. Printable Wall Art
  6. Digital Invitations and Cards
  7. Printable Stickers and Labels
  8. Digital Embroidery Patterns
  9. Printable Party Decorations
  10. Social Media Templates

Best Digital Products to Sell on Amazon

Leverage Amazon’s vast reach to sell digital products. Top options include:

  1. eBooks
  2. Music Downloads
  3. Software Downloads
  4. Online Courses
  5. Digital Games
  6. Streaming Videos
  7. Digital Artwork
  8. Audiobooks
  9. Mobile Apps
  10. Virtual Reality Experiences

Top Digital Products to Sell on Shopify

Create your online store on Shopify and sell these digital products:

  1. Downloads: E-books, music, art.
  2. Online Courses: Share expertise.
  3. Software & Apps: Downloadable tools.
  4. Print-on-Demand: Custom designs.
  5. Stock Photography: High-quality images.
  6. Web Templates: Pre-designed themes.
  7. Fonts & Graphics: Unique elements.
  8. Digital Art: Artwork for use.
  9. Virtual Services: Digital offerings.
  10. Subscriptions: Exclusive content.

Top Online Products for Affiliate Marketing

If you prefer promoting products, consider these digital products for affiliate marketing :

  1. Online Courses
  2. Software and Apps
  3. eBooks
  4. Web Hosting Services
  5. Digital Marketing Tools
  6. Graphic Design Templates
  7. Stock Photography
  8. Virtual Events and Webinars
  9. Subscription Services
  10. WordPress Themes and Plugins

Successful Amazon affiliate typing on a laptopn keyboard in a loft laptop

How to Market Digital Products

Effective Strategies for Marketing Digital Products:

  1. Engaging Content: Capture your audience with captivating blog posts, videos, and social media content. Forbes said, buyers typically explore three to five pieces before making a purchase, and B2B buyers value thought leadership before deciding.
  2. Influencer Partnerships: Collaborate with niche influencers to expand your product’s reach. Influencers embody The Modern Entrepreneur, celebrated by the National Geographic Society.
  3. Personalized Email: Nurture relationships with your audience through personalized email marketing. Provide exclusive content and offers to enhance customer loyalty.

Steps to Drive Traffic to Digital Products:

Drive traffic to your digital products. Boost sales with these tactics: 

  1. Optimize website & SEO
  2. Create engaging content
  3. Email campaigns & offers
  4. Promote on social media
  5. Partner with influencers
  6. Offer affiliate programs
  7. Use targeted ads
  8. Provide freebies & trials
  9. Collaborate with businesses

Free Platforms to Sell Digital Products

Start your digital product business without breaking the bank. Sell your digital products on these free platforms:

  1. Gumroad
  2. Sellfy
  3. Payhip
  4. Etsy (Listing fee applies, but no monthly fee)
  5. (For digital games and software)
  6. Lulu (For digital books and print-on-demand)
  7. PayLoadz
  8. SendOwl (Limited free plan available)
  9. Selz (Limited free plan available)
  10. WooCommerce (Requires a WordPress website)

Top marketplaces for digital products

Discover the best ecommerce platforms for digital products, where creators excel, and buyers rejoice:

  1. Etsy (handmade & prints)
  2. Creative Market (design assets)
  3. Envato Market (themes & music)
  4. Gumroad (independent creators)
  5. AppSumo (software deals)
  6. Dribbble (designers)
  7. Udemy (online courses)
  8. ThemeForest (website themes)
  9. Pond5 (stock multimedia)
  10. Amazon Kindle Direct Publishing (eBooks)


In the ever-evolving online landscape of 2023, selling online products holds immense promise for entrepreneurs. Benefit from high-profit margins, scalability, and a worldwide reach. To thrive, craft captivating e- products that resonate with your audience, employ innovative marketing techniques, and leverage free platforms to kickstart your venture. With determination and ingenuity, your online products can lead to a prosperous and enduring income stream.