How to add an Etsy link to Tiktok?

By Irene Daraman Written by Irene Daraman Expertise: Technology, Learning, and Money Title: - Author and Freelance Writer Education: - Bachelor of Science in Nursing, University of La Salette Work Experience: - Registered Nurse with 10+ years of experience in BPO and healthcare industries - Management position in a Fortune 500 company, driving operational excellence and exceeding targets - Designing and implementing business plans and strategies to promote the attainment of goals, including financial (money matter), technology, and internal learning and development - Patient care coordinator in a California-based private practice - Experience as a personal injury medical records reviewer and demand letter writer in a Texas law firm - 5+ years of content/article writing experience, delivering engaging and informative pieces across various domains About: I am a Registered Nurse with 10+ years of experience in BPO and the healthcare industry. With a specialization in public and community nursing, I possess a deep understanding of patient care. Currently working in a management position at a Fortune 500 company, where I drive operational excellence and exceed targets. I am responsible for using technology at work, and driving learning and development. I am an expert in technology, learning, and money related topics from my corporate work experience. Public Profiles:
Updated on April 3, 2022

TikTok is a video-focused social media platform owned by Chinese company ByteDance. People are fond of using the app as an outlet to express themselves or to showcase their talents. Tiktok gained its popularity amidst the pandemic, which opened great opportunities, especially in the commercial space. More brands and businesses use this platform as a marketing strategy to gain more sales through content creator brand partnerships. 

Etsy is one of those e-commerce platforms that capitalize on Tiktok’s influence. Content creators add clickable Etsy shop web addresses (URL) on their Tiktok Bios to promote specific businesses, products, and services. Indeed, Tiktok has been successful in the past couple of years in the commercial space. Creators can easily create and personalize ads through engaging video clips on TikTok.

Tiktok for Etsy Seller banner with a hand holding a phone with Tiktok logo on its screen

How do I put my Etsy link in Tiktok Bio?

Brands and business owners use the TikTok link in the bio as an opportunity to drive traffic from the app. TikTok allows users to add hyperlinks directly to their profiles. To add your Etsy link in Tiktok Bio, you will need a business account. To add your Esty account, here’s how you do it:

Step#1: Copy your Etsy link from your shop. 

Step#2: Update your Tiktok to a business account through the Account Settings.

A step by step walk through on how you set up your business account in Tiktok.

Step#3: Click the Edit profile and enter the copied Etsy link into the website field.

A step on where to locate Tiktok Edit Profile and adding website link

And that’s it. Your Etsy link is now live in your Tiktok Bio. You can invite viewers to visit your bio through your videos.

How do I promote my Etsy shop in Tiktok? 

TikTok released a beta version of its advertising platform in 2019. Since then, big brands like Apple, Guess, Amazon, Mountain Dew have used this functionality of Tiktok to advertise their products with unique and entertaining ads. Influencers and content creators also play a crucial role in this aspect. Tiktok creators or influencers can easily create and personalize ads or engaging videos. Just like Instagram, and any other social media platforms, you can promote your Etsy shop in Tiktok through engaging videos and ads. A creator can invite viewers to visit the link added on Bio.

Tiktok is a huge opportunity and a smart way to grow your business because of the enormous number of viewers. Also, Tiktok has ease of use because you don’t need to set up a big production to advertise your product, unlike regular TV commercials. Definitely, it is cheaper than the traditional advertising or marketing strategy. A simple Tiktok video would do.

An example of Tiktok profile with clickable link on Bio

Why can’t I add a clickable link on Tiktok?

If you cannot add your Etsy link on your Tiktok, then you are probably on a personal account. Check your profile if you set it up correctly. You need to change your account to a business account. It is free of charge, and you can easily switch back to a personal account anytime you want. And if you worry about your information and data, don’t worry because you will not lose anything by switching back and forth except analytic data. Below are the simple steps that you can follow to update your profile to your business account: 

Step#1: Go to the profile settings of your Tiktok account 

Step#2: Select Manage account 

Step#3: On the Account Control section, tap Switch to Business Account and then hit Next. 

Step#4: Choose a category (e.g., art & craft, baby, beauty, clothing & accessories) that will make sense to your business. 

Step#5: An Edit Profile pop up window will pull up

Step#6: You can now add your Etsy link 

Can you add an Etsy link in your Tiktok using a non- business account? 

Adding any clickable link in Tiktok bio is limited. Yes, you can add your desired links such as Etsy URL, Instagram account, or YouTube channel but, it will not be clickable. Therefore, the only way to add a hyperlink in your profile Bio is to switch to a business’s account. It is free anyway, so it will not cost you anything, and you can always switch back to a personal account at any time. It is easy to switch back and forth. The only difference between using a Personal TikTok account and a business TikTok account is the sounds and songs available for your videos. Due to license issues some of the music cannot be used for commercial use.

How to add a link to Titkok without a business account?

You can always add any links to your bio, even without a business account. However, as mentioned earlier, those are not clickable. To add links, all you need to do is to add the link on your Bio. Here’s how you do it: 

Step#1: Go to your Tiktok profile 

Step#2: Click Edit profile 

Step#3: On Bio, add your Etsy link 

Step#4: Hit the save button 

Keep in mind that you can add anything you want to that Bio. However, those are just text and not clickable.  

An example of non business Tiktok account that has non clickable Etsy URL